Hunter Douglas

The campaign ‘Feel Light Transformed’ was created for the leading blinds company Hunter Douglas. It went on to redefine the brand strategy, purpose and content strategy. In the film, we trace the course of light from the outer reaches of space to a home, whereby the Hunter Douglas blinds capture the light and transform its effect on the immedaite environment and the audience's mood and spirit.

 

As a senior creative, I worked on the ideation, art direction and production of the film, as well as print, digital and social media interpretation.

Role: Senior Art Director

Agency: Wednesday

Client: Hunter Douglas